In a constantly evolving industry like fashion, few brands manage to blend tradition and innovation as seamlessly as Ricciarini. Renowned as the custodian of the historic Casentino 1848 label, the brand has introduced a true textile revolution in its fall-winter collection: the first and only Casentino Wool crafted with a completely sustainable approach.
The Casentino Wool, famous for its signature curls and cherished for centuries for its distinctive charm, now takes on a new identity. By exclusively using RWS-certified wool (Responsible Wool Standard), Ricciarini ensures an ethical supply chain that respects not only the environment but also animal welfare. This choice underscores the brand’s commitment to fostering a more conscious and planet-friendly approach to fashion.
The true innovation lies in the dyeing process. Ricciarini introduces a patented, 100% natural dyeing system, applied on an industrial scale. No chemical agents—only colors derived from infusions of plants, roots, and flowers, lending the fabric a unique appearance deeply connected to nature.
This dyeing process, the result of years of research and development, represents a triumphant achievement: carrying forward a traditional craft like Casentino Wool production with modern, environmentally respectful techniques. The result? Casentino Wool in vibrant, intense colors that not only adorn the wearer but also tell a story of authenticity and respect for our planet.
With this ambitious project, Ricciarini marks a turning point in the Italian and international textile landscape. Sustainable Casentino Wool is far more than just fabric: it is a symbol of a new way of creating fashion, one that embraces innovation without forgetting its roots. It is a call to action for the entire industry: the fashion of the future prioritizes sustainability, ethics, and respect for the environment.
Ricciarini proves that beauty can be created without compromise, with sustainability at the heart of production. In a world where conscious choices are becoming increasingly crucial, the Green Casentino Wool is destined to become a benchmark for those who believe in responsible fashion.
